It is one of the most crucial verses in all of scripture. John 1:14; And the Word became flesh and dwelt among us, and we have seen His glory… It is called the incarnation. Jesus Christ taking on human form. The incarnation is also the key element of living life as a missional Christian.
For much of the 20th century, the church used an attractional strategy to reach its community. The key was to attract people into the church’s facilities through a program driven approach. Toward the end of that century, many churches perfected this approach with impressive facilities and outstanding programs. But as the new century began, the attractional model of evangelism is having fewer results.
In his book, The Forgotten Ways, Alan Hirsch states that only 12% of the population can be reached through come and see programs by the local church. LifeWay Research has the figure closer to 20%. Regardless of which number is more accurate, the fact is that American society has changed. Programs and events attract fewer lost people. At least eighty per cent of Americans are unlikely to be reached through attractional events. But research does indicate that they can be reached, and reached effectively, through what is called “incarnational” evangelism.
Simply put, incarnational evangelism is recognizing that the church is comprised of people and wherever God’s people are, the church is there as well. Biblically, wherever a follower of Christ may find his or her self, they are an extension of Jesus Christ ministering to the community through them. There are at least four key reasons why God’s people need to recognize the importance of incarnational ministry and evangelism.
First, it is the example of Christ Himself. In spite of the creation and all of God’s handiwork, mankind just does not recognize his Creator. Romans 1:19-23 explains that although God has plainly revealed Himself, the human race does not acknowledge Him. Christ Himself is our model of incarnational ministry in Philippians 2:3-11, where He left the comfort of heaven and took on the form of a man and lived among us. Jesus did not do the bulk of His ministry on earth from the safe confines of the Temple, but by living and moving among the people. He ate and ministered among the ordinary folk of His day. After dining with Zacchaeus the tax collector, He states, “For the Son of Man came to seek and save the lost” (Luke 19:10). When our ministry focus is on our facilities, we tend to lose the seeking part of the gospel. Buildings do not seek, people do!
Second, incarnational ministry is biblical. All of the Great Commission texts of scripture clearly teach God’s people to go into the fallen world with the message of the gospel (Matthew 28:18-20, Mark 16:15, Luke 24:47, John 20:21, Acts 1:8). In fact, the word “mission” actually means “sent”. Our concept of being sent by God is critical to our understanding and practice of evangelism.
Third, incarnational evangelism was the pattern of the early church, which had no buildings and no programs for 300 years. The mission trips of Paul and Barnabas, the ministry of Philip the Evangelist, and the spread of the gospel through the Roman Empire clearly indicate an incarnational approach to evangelism. When persecution drove many of the early believers out of Jerusalem, the gospel spread even faster; to Antioch, Berea, Samaria, and Caesarea for a few examples.
Finally, living incarnationally helps deepen and personalize our faith. Living our everyday lives as the hands and feet of Jesus in our communities encourages us not to trust in our buildings and programs, but to trust in Christ alone. People do not ask questions of faith to our facilities, they look to God’s people for those answers. We begin to recognize the many things that we rely upon instead of our faith. Buildings and programs are nothing more than tools that we use to help us share the gospel, but they should not become a replacement of our faith in our Savior.
We began this article with some rather discouraging information. But on a positive note, LifeWay Research has discovered that although many unbelieving Americans are skeptical of the institutional church, 88% would like to have a meaningful conversation with a Christian about Jesus Christ. As followers of Christ, our personal testimony takes on a new perspective when we share our beliefs with an unreached person.
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